Laudatory reviews for the long delay of the james bond film No time to die could finally draw people away from Netflix and into theaters.
Timing can dictate the success or failure of a big-budget release, and the industry has struggled to maintain the suspense around a film that was originally scheduled to shoot in April of last year.
Daniel Craig’s fifth and final outing as an armed agent was the most publicized delay due to lockdowns that shut down movie chains around the world – forcing the creators to refresh the trailer multiple times.
The latest installment in the series received positive reviews from 91% of the reviews tracked by aggregator Rotten Tomatoes.
“It’s better than good. It’s beautiful, ”Times critic Kevin Maher said. Peter Bradshaw of The Guardian called him an “epic barnstormer” and Robbie Collin of the Telegraph said director Cary Joji Fukunaga “throws almost everything left to throw at 007 that the series can offer.”
Cinema in many countries is lagging behind pre-pandemic levels, in part due to social distancing measures that have reduced audience capacity.
“People are going to look at this time with Bond as a watershed moment where audiences would come back and then Bond came out and we went back to pre-Covid levels,” said Tim Richards, founder and CEO of Vue cinema.
Vue sold 200,000 tickets in advance for Bond 25, moving more tickets in 24 hours than its predecessor Spectrum sold out in four and a half weeks, he said. There is no longer social distancing in Vue UK cinemas and people are not required to wear masks.
Bond is only in theaters for now and movie chains are hoping it breaks the habit of the lockdown streaming frenzy and keeps millions of viewers coming back for more. Vue and other chains have negotiated a minimum cinema window of at least 45 days, Richards said.
“Battles are now being fought at home, not outside – between terrestrial television, pay television, cable television and subscription services,” he said. “There will always be a demand for out-of-home entertainment. “- Reported by Thomas Pfeiffer, (c) 2021 Bloomberg LP